49 Fitbit Revenue and Usage Statistics (2023)

Fitbit generated $1.21 billion revenue in 2021. Find more Fitbit statistics in this roundup.

Fitbit generated $1.21 billion revenue in 2021.

Let’s dive right in.

Key Fitbit Statistics:

  1. Fitbit generated $1.21 billion revenue in 2021.
  2. Fitbit posted a net loss of $190 million in 2020.
  3. Over 31 million people use Fitbit once a week.
  4. Fitbit sold 10.6 million units in 2020, a 31% decrease year-on-year.
  5. As of 2020 Fitbit has 1,694 employees.

Fitbit Statistics

Fitbit overview

James Park and Eric Friedman founded Fitbit in 2007. Taking inspiration from the tracking sensors in the iPhone, their goal was to put the sensors in a smaller package.

Fitbit was soon born and the founders spent the first two years ramping up production to meet growing demand.

By 2011, Fitbit was a national brand in the United States, available in stores like Walmart and Best Buy.

In 2013, Fitbit launched a fitness tracker with a heart-rate sensor, and has since added new sensors to track temperature, sleep, EDA, and menstrual cycle.

Fitbit went public in June 2015, growing from a company worth $4 billion to $9.7 billion by 2015.

And in 2017, Fitbit acquired Pebble for $23 million, a sign that some of the spark had left the wearables market. By 2017, more than $8 billion was cut off Fitbit's market cap as Apple and Xiaomi overtook the company.

By 2019 the company had 29 million active users, which accounted for about 25% of the company's total fitness tracker sales.

That same year, Alphabet announced its intention to acquire Fitbit for $2.1 billion, and the acquisition was successfully completed in January 2021.

Fitbit has added millions of active users since the launched in 2007, even as it lost revenue and market share.

Keep reading to find up-to-date data and statistics on Fitbit.

Total Users 31 million
Launch date 26 March 2007
HQ San Francisco, California
Company type Subsidiary
People James Park (CEO), Sundar Pichai (Alphabet CEO), Eric Friedman (CTO)
Industry Fitness
Parent Company Alphabet

Fitbit revenue

Here is an overview of Fitbit's revenue by year:

Year Revenue
2014 $0.74 billion
2015 $1.85 billion
2016 $2.16 billion
2017 $1.61 billion
2018 $1.52 billion
2019 $1.43 billion
2020 $1.13 billion
2021 $1.21 billion
Fitbit revenue

Source: Fitbit

Fitbit profit

Here is an overview of Fitbit's profit:

Year Profit
2014 $131 million
2015 $175 million
2016 ($102 million)
2017 ($277 million)
2018 ($185 million)
2019 ($320 million)
2020 ($190 million)
Fitbit profit

Source: Fitbit

Note: Parentheses indicates loss

Fitbit users

Here is an overview of Fitbit's users:

Year Users
2014 6.7 million
2015 16.9 million
2016 23.2 million
2017 25.4 million
2018 27.6 million
2019 29.6 million
2020 31 million
Fitbit users

Source: Fitbit, Statista

Note: Active Fitbit users are counted as those who use their device once weekly

Fitbit registered users

Here is an overview of Fitbit's registered users:

Year Registered Users
2014 11 million
2015 29 million
2016 50 million
2017 75 million
2018 85 million
2019 90 million
2020 98 million
2021 111 million
Fitbit registered users

Source: Fitbit, BusinessOfApps

Fitbit valuation

Here is a breakdown of Fitbit's valuation/net worth:

Year Valuation
2013 $4 billion
2015 $9.7 billion
2017 $1.4 billion
2019 $2.1 billion
Fitbit valuation

Source: FT, TechCrunch

Fitbit device sales

Here is an overview of Fitbit's device sales:

Year Device Sales
2014 10.9 million
2015 21.4 million
2016 23.2 million
2017 25.4 million
2018 13.9 million
2019 16 million
2020 10.8 million
2021 10.6 million
Fitbit device sales

Source: Fitbit

Frequently Asked Questions

How many steps have Fitbit users taken?

Fitbit users have taken over 75 trillion steps according to Fitbit's official site.

Fitbit users steps taken

How many Fitbit users are there?

There are 31 million Fitbit users in 2020. Data for the number of Fitbit users in 2021 hasn't been released yet.

Fitbit number of users

How much did Google pay to acquire Fitbit?

Google acquired Fitbit for a whopping $2.1 billion.

google acquired fitbit for $2.1 billion

How many Fitbits were sold in 2021?

There was a jaw-dropping amount of Fitbits sold in 2021: 10.6 million.

number of fitbits sold


In summary, Fitbit is a leading brand in the fitness industry, and the company is projected to continue growing every year.

The millions of Fitbit users use Fitbit regularly to track their steps and health, so it shouldn't be a surprise that Fitbit generated $1.21 billion revenue in 2021.

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