Key Fitbit Statistics:
- Fitbit generated $1.21 billion revenue in 2021.
- Fitbit posted a net loss of $190 million in 2020.
- Over 31 million people use Fitbit once a week.
- Fitbit sold 10.6 million units in 2020, a 31% decrease year-on-year.
- As of 2020 Fitbit has 1,694 employees.
James Park and Eric Friedman founded Fitbit in 2007. Taking inspiration from the tracking sensors in the iPhone, their goal was to put the sensors in a smaller package.
Fitbit was soon born and the founders spent the first two years ramping up production to meet growing demand.
By 2011, Fitbit was a national brand in the United States, available in stores like Walmart and Best Buy.
In 2013, Fitbit launched a fitness tracker with a heart-rate sensor, and has since added new sensors to track temperature, sleep, EDA, and menstrual cycle.
Fitbit went public in June 2015, growing from a company worth $4 billion to $9.7 billion by 2015.
And in 2017, Fitbit acquired Pebble for $23 million, a sign that some of the spark had left the wearables market. By 2017, more than $8 billion was cut off Fitbit's market cap as Apple and Xiaomi overtook the company.
By 2019 the company had 29 million active users, which accounted for about 25% of the company's total fitness tracker sales.
That same year, Alphabet announced its intention to acquire Fitbit for $2.1 billion, and the acquisition was successfully completed in January 2021.
Fitbit has added millions of active users since the launched in 2007, even as it lost revenue and market share.
Keep reading to find up-to-date data and statistics on Fitbit.
Here is an overview of Fitbit's revenue by year:
Here is an overview of Fitbit's profit:
Note: Parentheses indicates loss
Here is an overview of Fitbit's users:
Source: Fitbit, Statista
Note: Active Fitbit users are counted as those who use their device once weekly
Fitbit registered users
Here is an overview of Fitbit's registered users:
Source: Fitbit, BusinessOfApps
Here is a breakdown of Fitbit's valuation/net worth:
Source: FT, TechCrunch
Fitbit device sales
Here is an overview of Fitbit's device sales:
Frequently Asked Questions
How many steps have Fitbit users taken?
Fitbit users have taken over 75 trillion steps according to Fitbit's official site.
How many Fitbit users are there?
There are 31 million Fitbit users in 2020. Data for the number of Fitbit users in 2021 hasn't been released yet.
How much did Google pay to acquire Fitbit?
Google acquired Fitbit for a whopping $2.1 billion.
How many Fitbits were sold in 2021?
There was a jaw-dropping amount of Fitbits sold in 2021: 10.6 million.
In summary, Fitbit is a leading brand in the fitness industry, and the company is projected to continue growing every year.
The millions of Fitbit users use Fitbit regularly to track their steps and health, so it shouldn't be a surprise that Fitbit generated $1.21 billion revenue in 2021.