59 Chocolate Consumption Statistics (Market Size)

How many people eat chocolate, and how much do they spend on chocolate each year? In this article, we'll explore some fascinating chocolate statistics that will give you a better understanding of this beloved treat.

Chocolate Statistics & Facts

As of 2023, the global chocolate industry is worth $127.9 billion.

Chocolate is one of the most beloved treats in the world. It's hard to resist the sweet, creamy taste of chocolate, whether it's in the form of a candy bar, a cake, or a hot cocoa. But just how popular is chocolate?

Key Chocolate Consumption and Sales Statistics

  1. The global chocolate industry is worth $127.9 billion.
  2. In the United States, chocolate sales reached over $22 billion in 2019.
  3. Switzerland has the highest chocolate consumption per capita in the world, with the average Swiss person eating around 20 pounds of chocolate per year.
  4. Germans consume an average of 17.4 pounds of chocolate per year, making it the second-highest chocolate-consuming country.
  5. The United Kingdom ranks third in terms of chocolate consumption, with an average consumption of 16.8 pounds per person each year.
  6. Belgium consumes around 15 pounds of chocolate per person annually, making it another top consumer of chocolate.
  7. Americans consume approximately 2.8 billion pounds of chocolate every year.
  8. In Japan, KitKat bars are one of the most popular types of chocolates sold, with over 300 unique flavors available.
  9. Brazil is home to several cocoa plantations and is a major producer of cocoa beans for chocolate production.
  10. Cadbury is the largest confectionery company in India and controls more than 60% market share in the Indian chocolate market.
  11. Australians spend around $206 million on Easter-related chocolates alone each year.
  12. Canadians consume an average of 5 kg (11 lbs) of chocolate per year.
  13. In South Africa, Nestlé dominates the local market as one of the leading manufacturers and suppliers of chocolates and other confectionery products.
  14. China's growing middle class has led to a surge in demand for premium chocolates from international brands such as Godiva and Lindt & Sprüngli AG.
  15. In Mexico, Hershey's dominates the local market as one of the largest producers and suppliers of chocolates and other confectionery products.
  16. The Russian market for premium chocolates has grown rapidly in recent years due to increasing disposable incomes and a growing interest in luxury goods among consumers.
  17. Italians are known for their love for dark chocolate; they consume approximately 3 kg (6 lbs) per person each year on average
  18. In Sweden, the average person consumes 8.4 kg (18.5 lbs) of chocolate per year.
  19. The Chinese chocolate market is projected to reach a value of USD 4.3 billion by 2025, indicating a growing demand for chocolate in the country.
  20. Australians spend an average of AUD 185 per capita on chocolate each year.
  21. According to a survey by Euromonitor International, the Asia-Pacific region is expected to become the largest consumer of chocolate globally by 2020.
  22. Dark chocolate accounts for around 70% of all chocolate consumed in Switzerland.
  23. In India, the annual growth rate for the chocolate industry is around 20%, indicating a growing demand for chocolates in the country.
  24. The average French person consumes around 7 kg (15 lbs) of chocolate each year, making it one of the top consumers of chocolate in Europe.
  25. The global organic chocolate market is expected to grow at a CAGR of over 2% from 2020-2025, indicating a growing preference for organic and sustainable chocolates among consumers.
  26. The Middle East and Africa region has seen significant growth in its premium chocolate market, with countries such as Saudi Arabia and South Africa driving this trend.
  27. In Canada, Quebec is known as the "Chocolate Capital" due to its high concentration of chocolatiers and annual Chocolate Festival held in Montreal.
  28. The Japanese KitKat bars are famous for their unique flavors such as green tea, wasabi, and sake-infused chocolates that are not found anywhere else in the world.

With these additional statistics added to our list about chocolate consumption and spending across various regions globally, we can see that people all over the world have an insatiable appetite for this delicious treat!

Chocolate Consumption

According to a survey conducted by the National Confectioners Association, 77% of Americans say they eat chocolate at least once a month. That's a lot of chocolate lovers! But it's not just Americans who love chocolate.

brown chocolate food close-up photography

In fact, Switzerland has the highest chocolate consumption per capita in the world, with the average Swiss person eating around 20 pounds of chocolate per year. Other countries with high chocolate consumption include Germany, Austria, and Belgium.

Chocolate Sales

Chocolate is big industry, and it's not hard to see why. In 2019, the global chocolate market was valued at over $130 billion.

That's a lot of chocolate! But who is buying all of this chocolate? According to a report by Statista, the United States is the largest chocolate market in the world, with sales of over $22 billion in 2019. Other countries with high chocolate sales include Germany, the United Kingdom, and France.

Chocolate Trends

Chocolate is a timeless treat, but that doesn't mean it's not subject to trends. One of the biggest chocolate trends in recent years has been the rise of dark chocolate.

Dark chocolate is often marketed as a healthier alternative to milk chocolate, as it contains less sugar and more antioxidants. In fact, a survey by the National Confectioners Association found that 70 percent of consumers believe that dark chocolate is healthier than milk chocolate.

Another trend in the chocolate world is the rise of artisanal chocolate. Artisanal chocolate is made by small, independent producers who use high-quality ingredients and traditional techniques to create unique and flavorful chocolates.

This trend has been driven by consumers who are looking for something different and are willing to pay a premium for high-quality chocolate.

American Chocolate Consumption Statistics

As mentioned earlier, 77% of Americans say they eat chocolate at least once per month. But how much chocolate do Americans actually consume? According to a report by the National Confectioners Association, the average American consumes about 12 pounds of chocolate each year.

chocolate statistics

Interestingly, women tend to consume more chocolate than men. The same report found that women are more likely to eat chocolate daily and that they also tend to prefer milk chocolate over dark chocolate.

When it comes to age groups, millennials are the biggest consumers of chocolate in America. In fact, a survey conducted by YouGov found that 90% of millennials reported eating chocolate in the past week.

Overall, it's clear that Americans love their chocolate and that it remains a popular treat across all age groups and genders.

Holiday Chocolate Statistics

Chocolate is not just a treat for everyday consumption, but it's also a popular gift during the holidays. According to the National Confectioners Association, 70 percent of Americans say they give chocolate or candy as a gift during Christmas and Valentine's Day.

In fact, during Valentine's Day alone, Americans spend over $1 billion on chocolate gifts. And during Easter, chocolate eggs are a popular treat, with Americans consuming an estimated 16 billion jelly beans and 90 million chocolate bunnies each year.

But it's not just in the United States where chocolate is a popular holiday gift. In France, giving chocolates as gifts during Christmas has been a tradition since the 17th century. And in Japan, Valentine's Day is celebrated by women giving chocolates to men as a romantic gesture.

Overall, these holiday statistics show that chocolate isn't just a delicious treat enjoyed throughout the year but also an integral part of many cultures' holiday traditions.

Chocolate Consumption After Covid

The COVID-19 pandemic had a significant impact on the chocolate industry, with many consumers changing their habits due to lockdowns and restrictions. According to a survey conducted by the National Confectioners Association in 2020, 90% of Americans said they were eating more chocolate during the pandemic than before.

This increase in consumption can be attributed to several factors. For one, people were spending more time at home and looking for comfort foods to help them cope with stress and anxiety. Additionally, many consumers turned to online shopping during the pandemic, which led to an increase in e-commerce sales for chocolate companies.

However, despite this increase in consumption, the pandemic also had negative effects on the industry. Supply chain disruptions and factory shutdowns caused by COVID-19 led to shortages of some chocolate products and higher prices for others.

brown wooden blocks on gray concrete floor

Moving forward, it's unclear how the pandemic will continue to affect chocolate consumption. With vaccination rates increasing and restrictions lifting in many parts of the world, it's possible that consumption levels will return to pre-pandemic levels. However, it's also possible that some consumers have permanently changed their habits as a result of the pandemic and will continue to consume more chocolate going forward.

One thing is certain: The love for chocolate remains strong even during challenging times like these.

International Chocolate Market Statistics

The global chocolate market is a massive industry that spans across many countries and regions. In recent years, the market has experienced steady growth due to increasing demand from consumers around the world. According to a report by ResearchAndMarkets.com, the global chocolate market is projected to reach $171 billion by 2026, growing at a CAGR of 5.3% during the forecast period.

One of the key drivers of this growth is rising disposable incomes in emerging economies such as China, India, and Brazil. As more people in these countries enter the middle class, they are able to afford more luxury goods like chocolate.

Another factor contributing to the growth of the global chocolate market is changing consumer preferences. Today's consumers are looking for healthier and more sustainable options when it comes to food, and this trend has extended to chocolate as well. As a result, many manufacturers are now producing organic and fair-trade chocolates that appeal to health-conscious and environmentally aware consumers.

In terms of regional markets, Europe continues to dominate the global chocolate industry with over 40% market share in 2019. This is due in part to strong demand from traditional European markets such as Switzerland, Belgium, and Germany.

However, Asia-Pacific is also emerging as a major player in the global chocolate market. According to a report by Euromonitor International, Asia-Pacific is expected to become the largest consumer of chocolate globally by 2020. This growth can be attributed to rising incomes in countries like China and India as well as increasing interest in premium chocolates among consumers.

Overall, these international chocolate market statistics demonstrate that while some markets may be more established than others, there is still significant room for growth and innovation within the industry on a global scale.

Chocolate History Facts

The history of chocolate can be traced back to ancient Mesoamerica, where the Mayan and Aztec civilizations used cocoa beans to make a bitter, frothy beverage. The drink was often mixed with spices or chilies and was believed to have medicinal properties.

When Spanish conquistadors arrived in the Americas in the 16th century, they were introduced to chocolate and brought it back to Europe. At first, chocolate was only consumed by royalty and the wealthy elite as a luxury item. But over time, it became more widely available and popular.

In the 19th century, advancements in technology made it possible to mass-produce chocolate, making it more affordable for ordinary people. This led to an explosion in demand for chocolate products.

Today, there are countless types of chocolates available on the market, from milk chocolate to dark chocolate and everything in between. Chocolate is also used in a variety of desserts and baked goods, such as cakes, cookies, and brownies.

Despite its popularity, however, there are concerns about the social and environmental impact of cocoa production. Many cocoa farmers live in poverty and struggle to earn a living wage. Additionally, cocoa farming can have negative impacts on the environment if not done sustainably.

As consumers become more aware of these issues, there is growing demand for ethically sourced chocolates that support fair labor practices and sustainable farming methods.

Fun Facts About Chocolate

Chocolate is a fascinating treat with a rich history and lots of interesting facts. Here are some fun facts about chocolate that you might not know:

  • The word "chocolate" comes from the Aztec word "xocolatl," which means "bitter water."
  • The world's largest chocolate bar weighed over 12,000 pounds and was made in Italy in 2000.
  • Chocolate contains a small amount of caffeine, which can give you a boost of energy.
  • White chocolate isn't technically chocolate because it doesn't contain any cocoa solids.
  • The first chocolate chip cookie was invented by Ruth Wakefield in 1938 when she added broken pieces of Nestle chocolate to her cookie batter.
  • Over 50 million Valentine's Day heart-shaped boxes of chocolates are sold each year.
  • In ancient times, cocoa beans were used as currency by the Aztecs and Mayans.
  • Chocolate has been sent to space multiple times for astronauts to enjoy as a special treat.
  • Eating dark chocolate has been shown to have health benefits such as reducing the risk of heart disease and improving brain function.

These fun facts show that there's much more to chocolate than just its delicious taste. Whether you're enjoying a candy bar or baking with cocoa powder, take a moment to appreciate all the interesting things about this beloved treat.

Cacao Industry Statistics

Cacao, the plant from which chocolate is made, is a major global crop. According to the World Cocoa Foundation, cacao supports the livelihoods of over 50 million people worldwide, including farmers, processors, and traders.

The top producers of cocoa beans are Côte d'Ivoire and Ghana, which together account for over 60% of global cocoa production. Other leading cocoa-producing countries include Indonesia, Nigeria, Cameroon, and Brazil.

However, despite its economic importance, the cacao industry is facing several challenges. One of the biggest issues is low prices for cocoa beans. In recent years, oversupply and weak demand have led to a decline in cocoa prices that has made it difficult for many farmers to make a living wage.

Additionally, there are concerns about child labor in the cocoa industry. The International Labour Organization estimates that around 1.56 million children work in cocoa production in West Africa alone. Many of these children work long hours under hazardous conditions and do not receive an education.

As a result of these challenges, there is growing interest in sustainable and ethical cacao production. This includes initiatives such as fair trade certification and efforts to eliminate child labor from the supply chain.

Overall, while the cacao industry faces significant challenges, it remains an important source of income for millions of people around the world. As consumers become more aware of these issues and demand for sustainable chocolate products grows, there is hope that positive changes can be made throughout the industry to support both farmers and consumers alike.

Chocolate Facts and Myths

Chocolate is a beloved treat, but there are many misconceptions surrounding it. Here are some chocolate facts and myths that you might find surprising:

Myth: Chocolate causes acne.

Many people believe that eating chocolate can cause acne, but there is no scientific evidence to support this claim. Acne is caused by a variety of factors, including hormones, bacteria, and genetics.

Fact: Chocolate contains antioxidants.

Cocoa beans contain flavonoids, which are powerful antioxidants that can help protect against cell damage. However, the amount of flavonoids in chocolate varies depending on the type of chocolate and how it's processed.

Myth: White chocolate is healthier than dark chocolate.

White chocolate doesn't contain any cocoa solids, which means it doesn't have the same health benefits as dark chocolate. In fact, white chocolate is often higher in sugar and calories than other types of chocolate.

Fact: Chocolate can boost your mood.

Eating chocolate can trigger the release of endorphins in the brain, which are chemicals that make you feel good. This is why many people turn to chocolate when they're feeling down or stressed.

Myth: Chocolate is highly addictive.

While some people may crave chocolate from time to time, there is no evidence to suggest that it's highly addictive like drugs or alcohol. In fact, studies have shown that people who regularly consume small amounts of dark chocolate may be less likely to develop cravings for sweet foods.

Fact: Chocolate has been used as medicine.

In ancient times, cocoa beans were believed to have medicinal properties and were used to treat a variety of ailments such as fever and coughs. Today, some studies suggest that consuming dark chocolate in moderation may have health benefits such as reducing inflammation and improving heart health.

These facts and myths show that there's much more to learn about this beloved treat than what meets the eye!


Chocolate is a beloved treat that has been enjoyed for centuries. Whether you prefer milk chocolate, dark chocolate, or artisanal chocolate, there's no denying that chocolate is a big part of our lives.

From the high chocolate consumption in Switzerland to the booming chocolate market in the United States, these chocolate statistics show just how popular this treat really is. So the next time you indulge in a piece of chocolate, remember that you're not alone!

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