41 Calm Revenue and Usage Statistics (2022)

Calm App overview

Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew.

The initial spark that showed Calm co-founders there was a market for meditation was simple.

In 2011, Tew became a minor internet celebrity for the websites he created, "Million Dollar Homepage" and "Do Nothing For 2 Minutes", in which a user would stare at a screen and listen to waves on a beach for two minutes without touching/moving their mouse.

Once the two minute timer ended, an email prompt would appear asking people to sign up. Shockingly, in just two weeks, over 100,000 people did. Just a few months later, Calm.com was founded, with the intention of building on Tew's website success.

Calm has always offered free introductory lessons, as well as a monthly subscription for access to the entire archive of lessons.

Even with a small staff size (50 in 2019), Calm struggled early on to break even. And it wasn't until 2018 that meditation apps started making serious apps.

As leaders of the sector, Calm and Headspace generated $70 million in 2017, but that grew in 2018 to $122 million. In fact, the entire meditation industry grew by 306% in that time, according to Sensor Tower.

Calm's rapid growth brought along its ambitions. In 2017, it won Apple's App of the Year award, which helped it rise above its competitor Headspace in revenue and downloads.

Now, the company continues growing with more users, downloads, and revenue every day. The company produces meditation products, including guided meditations, a book, health and meditation videos, as well as a book. Their primary product is the meditation app, available on iPhone and Android devices.

Total Users	100+ million
Launch date	5 April 2012
HQ	San Francisco, California
Company type	Private
People	Michael Acton Smith (co-CEO), Alex Tew (co-CEO), Tamara Levitt (Head of Mindfulness)
Industry	Meditation and wellness

Calm App annual revenue

Here is an overview of Calm App's revenue by year:

Year	Revenue
2015	$2 million
2016	$7 million
2017	$37 million
2018	$80 million
2019	$150 million

Sources: Calm, Entrepreneur, CNBC

Calm App funding (total)

Here is a breakdown of Calm App's total funding:

Year	Funding (total)
2014	$1 million
2018	$28 million
2019	$143 million
2020	$218 million

Source: Crunchbase

Calm valuation

Here is a breakdown of Calm App's valuation/net worth:

Year	Valuation
2018	$0.25 billion
2019	$1 billion
2020	$2 billion

Source: Calm, TechCrunch

Calm subscribers

Here is a breakdown of the number of Calm subscribers:

Year	Subscribers
2017	0.75 million
2018	1 million
2019	2 million
2020	4 million

Source: Calm, TechCrunch

Calm downloads (total)

Here is a breakdown of the number of Calm downloads:

Year	Downloads
2018	35 million
2019	40 million
2020	100 million

Source: Calm, TechCrunch, SensorTower

Calm vs. Headspace: revenue

Frequently Asked Questions

What country is Calm most popular?

Calm gets over 60% of web traffic from the US. 10% came from the UK.

What are the demographics of Calm?

60% of Calm users are female, and 40% are male.

How old are Calm users?

According to Ivey Business Review, the median age of a Calm user is between 30 and 35.

How many Calm users are subscribers?

Over 4 million Calm users subscribe to the app. The company's co-CEO Michael Acton Smith says 33% who subscribe do so on the first day.